Her er en liste over 50 af de mest almindeligt anvendte forkortelser inden for online marketing:
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- PPC – Pay-Per-Click
- CTR – Click-Through Rate
- CPC – Cost-Per-Click
- ROI – Return on Investment
- KPI – Key Performance Indicator
- CRM – Customer Relationship Management
- CRO – Conversion Rate Optimization
- CMS – Content Management System
- UX – User Experience
- UI – User Interface
- SERP – Search Engine Results Page
- API – Application Programming Interface
- CTA – Call to Action
- CPA – Cost-Per-Acquisition
- CPL – Cost-Per-Lead
- CPM – Cost-Per-Thousand Impressions
- ROI – Return on Investment
- GA – Google Analytics
- SMM – Social Media Marketing
- B2B – Business-to-Business
- B2C – Business-to-Consumer
- KPI – Key Performance Indicator
- CRM – Customer Relationship Management
- CTA – Call to Action
- CTAs – Calls to Action
- CTRO – Click-Through Rate Optimization
- CTTR – Click-Through Through Rate
- FOMO – Fear of Missing Out
- HTML – Hypertext Markup Language
- CSS – Cascading Style Sheets
- RSS – Really Simple Syndication
- RSS feed – Really Simple Syndication feed
- AIDA – Attention, Interest, Desire, Action
- BANT – Budget, Authority, Need, Timing
- C-suite – Chief Executive Officers, Chief Financial Officers, Chief Marketing Officers, etc.
- CPCV – Cost-Per-Completed View
- CR – Conversion Rate
- CTA – Click to Action
- CTR – Click-Through Rate
- DMA – Direct Marketing Association
- DOOH – Digital Out of Home
- ESP – Email Service Provider
- KPI – Key Performance Indicator
- LTV – Lifetime Value
- MQL – Marketing Qualified Lead
- PII – Personally Identifiable Information
- RSS – Really Simple Syndication
- SMM – Social Media Marketing
Husk, at nogle forkortelser kan have forskellige betydninger i forskellige sammenhænge, så det er altid en god ide at dobbelttjekke, hvad de specifikke forkortelser betyder i den pågældende kontekst.
