{"id":76,"date":"2023-05-15T19:31:36","date_gmt":"2023-05-15T19:31:36","guid":{"rendered":"https:\/\/onlineforretning.dk\/?page_id=76"},"modified":"2023-05-15T19:32:12","modified_gmt":"2023-05-15T19:32:12","slug":"76-2","status":"publish","type":"page","link":"https:\/\/onlineforretning.dk\/?page_id=76","title":{"rendered":"markedsf\u00f8ring p\u00e5 jysk"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” constrain_group_1=”yes” top_padding_tablet=”8%” bottom_padding_tablet=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”home” overlay_strength=”0.5″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”straight_section”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin_tablet=”auto” right_margin_tablet=”auto” left_margin_phone=”auto” right_margin_phone=”auto” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” max_width_tablet=”600″ max_width_phone=”420px” gradient_direction=”left_to_right” overlay_strength=”0.5″ width=”2\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][image_with_animation image_url=”78″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” top_margin_tablet=”40″ left_margin_tablet=”auto” right_margin_tablet=”auto” left_margin_phone=”auto” right_margin_phone=”auto” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” max_width_desktop=”1000px” column_position=”default” max_width_tablet=”600px” max_width_phone=”420px” zindex=”100″ gradient_direction=”left_t_to_right_b” overlay_strength=”0.3″ width=”3\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_row_inner column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” min_width=”47vh”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” enable_border_animation=”true”][vc_column_text css_animation=”none” css=”.vc_custom_1583270538634{margin-bottom: 20px !important;}”]\n

Our Philosophy<\/h2>\n[\/vc_column_text][vc_custom_heading text=”Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.” font_container=”tag:p|font_size:20px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”25″ bottom_padding=”15″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1583270560188{margin-bottom: 10px !important;}”]\n

Quality over Quantity<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1583270575677{margin-bottom: 10px !important;}”]\n

Design Focused<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”0px” bottom_padding_tablet=”40px” bottom_padding_phone=”40px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Contact Us” padding_top=”15″ padding_right=”35″ padding_bottom=”15″ padding_left=”35″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Forkortelse<\/th>\nForklaring<\/th>\n<\/tr>\n<\/thead>\n
SEO<\/td>\nSearch Engine Optimization (S\u00f8gemaskineoptimering) – Processen med at optimere en hjemmeside for at opn\u00e5 h\u00f8jere placeringer i organiske (ikke-betalte) s\u00f8geresultater i s\u00f8gemaskiner som f.eks. Google.<\/td>\n<\/tr>\n
SEM<\/td>\nSearch Engine Marketing (S\u00f8gemaskinemarkedsf\u00f8ring) – En markedsf\u00f8ringsmetode, der involverer brugen af betalte annoncer for at forbedre synligheden og trafikken til en hjemmeside i s\u00f8gemaskiner.<\/td>\n<\/tr>\n
PPC<\/td>\nPay-Per-Click (Betal-per-klik) – En annoncebetalingsmodel, hvor annonc\u00f8rer betaler en afgift hver gang en bruger klikker p\u00e5 deres annonce.<\/td>\n<\/tr>\n
CTR<\/td>\nClick-Through Rate (Klikrate) – Procentdelen af personer, der ser en annonce eller et link, og derefter klikker p\u00e5 det for at bes\u00f8ge den m\u00e5lrettede hjemmeside.<\/td>\n<\/tr>\n
CPC<\/td>\nCost-Per-Click (Omkostninger pr. Klik) – Den gennemsnitlige omkostning, en annonc\u00f8r betaler for hver enkelt klik p\u00e5 deres annonce.<\/td>\n<\/tr>\n
ROI<\/td>\nReturn on Investment (Investeringens afkast) – En m\u00e5ling af fortjenesten i forhold til de omkostninger, der er investeret i en marketingkampagne eller en aktivitet.<\/td>\n<\/tr>\n
KPI<\/td>\nKey Performance Indicator (Vigtig pr\u00e6stationsindikator) – En m\u00e5lbar v\u00e6rdi, der bruges til at evaluere, hvordan en virksomhed eller en marketingkampagne klarer sig i forhold til sine m\u00e5l.<\/td>\n<\/tr>\n
CRM<\/td>\nCustomer Relationship Management (Kundepleje) – En strategi og softwarel\u00f8sning, der hj\u00e6lper med at administrere og styrke virksomhedens interaktioner og relationer med kunderne.<\/td>\n<\/tr>\n
CRO<\/td>\nConversion Rate Optimization (Konverteringsoptimering) – Processen med at forbedre den procentvise andel af bes\u00f8gende p\u00e5 en hjemmeside, der foretager en \u00f8nsket handling, f.eks. et k\u00f8b eller en tilmelding.<\/td>\n<\/tr>\n
CMS<\/td>\nContent Management System (Indholdsstyringssystem) – En softwareplatform, der bruges til at oprette, redigere og administrere indholdet p\u00e5 en hjemmeside uden at skulle have kendskab til programmering.<\/td>\n<\/tr>\n
UX<\/td>\nUser Experience (Brugeroplevelse) – Den overordnede oplevelse, som en bruger har, n\u00e5r de interagerer med en hjemmeside eller en app, herunder brugervenlighed, funktionalitet og tilfredshed.<\/td>\n<\/tr>\n
UI<\/td>\nUser Interface (Brugergr\u00e6nseflade) – Det visuelle design og den interaktive del af en hjemmeside eller en app, der giver brugeren mulighed for at interagere med indholdet.<\/td>\n<\/tr>\n
SERP<\/td>\nSearch Engine Results Page (S\u00f8gemaskineresultatside) – Den side, der vises i s\u00f8geresultater<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
API<\/td>\nApplication Programming Interface (Applikationsprogrammeringsgr\u00e6nseflade) – Et s\u00e6t regler og protokoller, der tillader forskellige softwareapplikationer at kommunikere og udveksle data med hinanden.<\/td>\n<\/tr>\n
CTA<\/td>\nCall to Action (Handlingsopfordring) – En tekst eller et element p\u00e5 en hjemmeside eller en annonce, der opfordrer brugeren til at udf\u00f8re en bestemt handling, f.eks. “K\u00f8b nu” eller “Tilmeld dig her”.<\/td>\n<\/tr>\n
CPA<\/td>\nCost-Per-Acquisition (Omkostninger pr. Erhvervelse) – Den gennemsnitlige omkostning, en annonc\u00f8r betaler for at erhverve en ny kunde eller opn\u00e5 en bestemt handling, f.eks. et salg eller en tilmelding.<\/td>\n<\/tr>\n
CPL<\/td>\nCost-Per-Lead (Omkostninger pr. Potentiel kunde) – Den gennemsnitlige omkostning, en annonc\u00f8r betaler for at generere en ny potentielt kunde, normalt gennem en formular eller en tilmelding.<\/td>\n<\/tr>\n
CPM<\/td>\nCost-Per-Thousand Impressions (Omkostninger pr. Tusinde visninger) – Den gennemsnitlige omkostning, en annonc\u00f8r betaler for hver tusind gange, en annonce vises for brugere.<\/td>\n<\/tr>\n
GA<\/td>\nGoogle Analytics (Google Analytics) – En webanalysetjeneste leveret af Google, der giver indsigt i trafikken, brugeradf\u00e6rd og konverteringer p\u00e5 en hjemmeside.<\/td>\n<\/tr>\n
SMM<\/td>\nSocial Media Marketing (Markedsf\u00f8ring p\u00e5 sociale medier) – Brugen af sociale medieplatforme som f.eks. Facebook, Instagram og Twitter til at markedsf\u00f8re produkter og n\u00e5 ud til m\u00e5lgruppen.<\/td>\n<\/tr>\n
B2B<\/td>\nBusiness-to-Business (Forretning-til-forretning) – En type handel, hvor virksomheder s\u00e6lger varer eller ydelser til andre virksomheder.<\/td>\n<\/tr>\n
B2C<\/td>\nBusiness-to-Consumer (Forretning-til-forbruger) – En type handel, hvor virksomheder s\u00e6lger varer eller ydelser direkte til forbrugere.<\/td>\n<\/tr>\n
DMA<\/td>\nDirect Marketing Association (Direkte Markedsf\u00f8ring Forening) – En brancheforening, der fremmer bedste praksis og etiske standarder for direkte markedsf\u00f8ring.<\/td>\n<\/tr>\n
DOOH<\/td>\nDigital Out of Home (Digital reklame uden for hjemmet) – Anvendelsen af digitale sk\u00e6rme og reklameindhold p\u00e5 steder som f.eks. gadebilleder, butiksfacader eller offentlige transportmidler.<\/td>\n<\/tr>\n
ESP<\/td>\nEmail Service Provider (E-mail-tjenesteudbyder) – En virksomhed eller platform, der tilbyder e-mail-marketingv\u00e6rkt\u00f8jer og -tjenester til at sende og administrere e-mail-kampagner.<\/td>\n<\/tr>\n
LTV<\/td>\nLifetime Value (Levetidsv\u00e6rdi) – Den samlede indtjening, en kunde genererer for en virksomhed i l\u00f8bet af deres levetid som kunde.<\/td>\n<\/tr>\n
MQL<\/td>\nMarketing Qualified Lead (Marketingkvalificeret<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n\n\n\n\n\n
PII<\/td>\nPersonally Identifiable Information (Personligt identificerbare oplysninger) – Enhver information, der kan bruges til at identificere en bestemt person, s\u00e5som navn, adresse, telefonnummer eller e-mailadresse.<\/td>\n<\/tr>\n
AIDA<\/td>\nAttention, Interest, Desire, Action (Opfattelse, Interesse, \u00d8nske, Handling) – En model, der beskriver de trin, en kunde g\u00e5r igennem i en salgsproces, fra opm\u00e6rksomhed til at tage en handling.<\/td>\n<\/tr>\n
BANT<\/td>\nBudget, Authority, Need, Timing (Budget, Beslutningskraft, Behov, Timing) – En kvalifikationsramme, der bruges til at vurdere, hvorvidt en lead er af h\u00f8j kvalitet og har potentiale til at blive en betalende kunde.<\/td>\n<\/tr>\n
CTRO<\/td>\nClick-Through Rate Optimization (Optimering af klikrate) – Processen med at forbedre den procentdel af klik, der opn\u00e5s i forhold til antallet af visninger af en annonce eller et link.<\/td>\n<\/tr>\n
CTTR<\/td>\nClick-Through Through Rate (Klik-gennem-rate) – Det samlede antal klik p\u00e5 et link divideret med det samlede antal visninger af linket, udtrykt som en procentdel.<\/td>\n<\/tr>\n
FOMO<\/td>\nFear of Missing Out (Frygten for at g\u00e5 glip af noget) – En f\u00f8lelse af angst eller bekymring for at g\u00e5 glip af sp\u00e6ndende eller vigtige begivenheder eller muligheder, der ofte bruges i marketing for at skabe incitament til handling.<\/td>\n<\/tr>\n
HTML<\/td>\nHypertext Markup Language (Hypertekst Markup-sprog) – Et standardiseret sprog, der bruges til at oprette og strukturere indholdet p\u00e5 en hjemmeside, herunder tekst, billeder, links og andre elementer.<\/td>\n<\/tr>\n
CSS<\/td>\nCascading Style Sheets (Kaskaderende typografiark) – Et sprog, der bruges til at definere udseendet og layoutet af indholdet p\u00e5 en hjemmeside, herunder farver, skrifttyper, margener og placering af elementer.<\/td>\n<\/tr>\n
RSS<\/td>\nReally Simple Syndication (Rigtig enkel syndikering) – En teknologi, der tillader brugere at abonnere p\u00e5 opdateringer fra forskellige websteder og modtage nyheder eller indhold i en samlet str\u00f8m.<\/td>\n<\/tr>\n
AOV<\/td>\nAverage Order Value (Gennemsnitlig ordrev\u00e6rdi) – Den gennemsnitlige v\u00e6rdi af hvert salg eller ordre, der genereres af en virksomhed, beregnet ved at dividere den samlede indtjening med det samlede antal ordrer.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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